What does a Graphic Designer do exactly?

12/5/2020

Not so long ago now, and you could be quite specific about the role of a graphic designer. A graphic designer would primarily be involved in the design and layout of print media, including - posters, newspapers and magazines. Max Huber was one of the pre-eminent twentieth century Swiss graphic designers, he designed art covers for music magazines, records and the set stage for concerts. It was very much a hands on job requiring creativity, artistry and technical know how. I've included some examples of his work below -

Max Huber - The influential Swiss graphic designer

Max Huber has always insisted on being a freelance designer, and he always worked as the direct collaboration way with his client. He tried his best to create the balance between the demand of each client and his own demand
MAX Huber

The introduction of the Apple Mac in the 1980's moved graphic designers away from the drawing board and onto the computer, it opened up a whole new world of creative possibilities and speeded up workflow.

As technology has advanced so has the range of projects that a graphic designer gets to work on, and that's why today defining their role is not so straightforward, there are numerous areas in which we work.

Essential skills for a graphic designer

Excellent IT skills, especially with design and photo-editing software
Exceptional creativity and innovation
Excellent time management and organisational skills
Accuracy and attention to detail
An understanding of the latest trends and their role within a commercial environment
Professional approach to time, costs and deadlines