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Design Process

1/7/2020

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Design Thinking should not be seen as a concrete and inflexible approach to design; the component stages identified in the illustration above serve as a guide to the activities that you would typically carry out. In order to gain the purest and most informative insights for your particular project, these stages might be switched, conducted concurrently and repeated several times in order to expand the solution space, and zero in on the best possible solutions.
Design Thinking tackles complex problems by:
1.Empathising: Understanding the human needs involved.
2.Defining: Re-framing and defining the problem in human-centric ways.
3.Ideating: Creating many ideas in ideation sessions.
4.Prototyping: Adopting a hands-on approach in prototyping.
5.Testing: Developing a prototype/solution to the problem.
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What does a Graphic Designer do exactly?

12/5/2020

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Not so long ago now, and you could be quite specific about the role of a graphic designer. A graphic designer would primarily be involved in the design and layout of print media, including - posters, newspapers and magazines. Max Huber was one of the pre-eminent twentieth century Swiss graphic designers, he designed art covers for music magazines, records and the set stage for concerts. It was very much a hands on job requiring creativity, artistry and technical know how. I've included some examples of his work below -
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Max Huber - The influential Swiss graphic designer
Max Huber has always insisted on being a freelance designer, and he always worked as the direct collaboration way with his client. He tried his best to create the balance between the demand of each client and his own demand
MAX Huber
The introduction of the Apple Mac in the 1980's moved graphic designers away from the drawing board and onto the computer, it opened up a whole new world of creative  possibilities and speeded up workflow.
As technology has advanced so has the range of projects that a graphic designer gets to work on, and that's why today defining their role is not so straightforward, there are numerous areas in which we work.

Essential skills for a graphic designer

  • Excellent IT skills, especially with design and photo-editing software
  • Exceptional creativity and innovation
  • Excellent time management and organisational skills
  • Accuracy and attention to detail
  • An understanding of the latest trends and their role within a commercial environment
  • Professional approach to time, costs and deadlines
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What  I can design for you...

  • Websites
  • Social media graphics
  • Screen graphics
  • Presentations
  • Pop-up displays
  • Posters
  • Newsletters
  • Mailchimp emails
  • Photo editing
  • Vector graphics
  • Logos
  • Branding
  • Product packaging
  • Cartoons
  • Animated graphics
  • Explainer videos
  • Video Editing
  • Video special effects
  • Marketing brochures
  • Interactive PDF
  • App development UI
  • Animated GIFs
  • Powerpoint presentations
  • Keynote presentations
  • Illustrations
  • Wallpaper design
  • Colourways
  • Product photo edits for online stores
WEBSITES AND IMAGES FOR SOCIAL MEDIA POSTS

ANIMATED GIFS
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POSTER DESIGN
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ANIMATION AND VIDEO EDITING



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Wonderful Wallpapers

11/5/2020

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I've been very fortunate to work with some really interesting and talented people here in York. One such person is Leanne Pollard, founder of Hattie Lloyd Home she is an exceptionally talented designer who has some amazing wallpaper patterns.

Leanne was looking for someone to work on her design concepts in photoshop, using her photographs and artwork to create repeat pattern artwork. Some of our work together can be seen below...
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Hattie Lloyd's designs are the Wanderlust of Wallpapers.  The designs are bold, imaginative and most are super colourful, so we are best friends with anyone who is ‘Interiors Brave’ and loves to make a statement.
Leanne Pollard - hattie lloyd home
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hattie lloyd website
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I'd never worked on anything like this before but this is so often the way with graphic design. So many projects require a blend of long held skills in the likes of photoshop and illustrator with new ones such as creating repeat patterns in photoshop using the offset filter. It was quite easy once I'd got my head around it - a bit of maths is needed but nothing too confusing.

I highly recommend you take a look at more of the amazing designs available at Hattie Lloyd.
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Presentation Design - The Good, The Bad and The Ugly :)

1/5/2020

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Presentations can be a real headache to get right, in my experience one of the main things to do is keep things simple and keep content to a minimum on each slide. I think it's much better to have 3 or 4 slides rather than trying to cram a whole lot of information onto one. Putting down everything you want to say on one slide is fine during the planning stage though because it shows me what you want to say. 

​Here are some before and after slides that I worked on for a company called Project Pro.
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The client was aware that the existing presentation needed to be upgraded. She was new to the company and had been tasked with updating all of the company's marketing material. 
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I worked with her to create a new simplified template that proved very successful in the ongoing marketing presentations. The deck was mostly used on iPads but could also be sent to some clients by email and discussed over the phone or Skype.
Another client of mine, Thrive in the Hive, use powerpoint presentations to great effect in their day to day business. They offer GROUND-BREAKING PRESENTATION TRAINING and can teach anyone to be a stand-out communicator. Ground breaking training means they have to practise what they preach. 

Here are some of the slides from a deck I worked on with them. Again simplicity wins the day.
Hopefully you agree that these slides look better those you might see in your average presentation. The people at Thrive in the Hive certainly think so, business owner Eve Tomlinson had this to say after receiving the new deck:
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​I have worked with Kevin on several projects including presentations and leaflets and he is excellent. He responds brilliantly to a brief, producing creative work on time and on budget.
I've often been asked to help companies explain finances for board meetings and the like. The following slides for University of York, show how quite complicated data can be presented in ways which make it easy to on the eye and interesting. 
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    Kevin Greenhill - Graphic Designer :)

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About

Kevin Greenhill has been working as a self employed freelance graphic designer for over 25 years.

Contact

Tel: 07802 708 215
Email: kevin@kevingreenhilldesign.com
Based in York, UK.
​Other website - www.communicatingbenefits.com
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